Company Profile

SDGs Initiatives

Japan.committed to the SDGs. sustainable development goals.

SDGs, or Sustainable Development Goals, are a "2030 Agenda for Sustainable Development" that was unanimously selected by more than 150 Head Members of States who participated at the United Nations Summit in September 2015. The SDGs are 17 goals consisting of 169 targets, with the aim that the world shares to implement a balance of three aspects: economy, society, and environment, for all countries, including developed and developing nations.
These cover a wide range of issues, from poverty and starvation to environmental issues, economic growth, and gender. It aims to achieve a social infrastructure by 2030 where people can live humanely by protecting the global environment while pursuing wealth and emphasizing "not leaving anyone behind."

Our SDGs Initiatives

E: Environment
Basic Policy: Promote initiatives for a sustainable global environment
Contributing SDGs:
安全な水とトイレを世界中に SDGsマーク つくる責任 つかう責任 気候変動に具体的な対策を 海の豊かさを守ろう 陸の豊かさも守ろう

Reduce Amount of CO2 Emissions

Main Activity Details and Initiative Aims
  • Use of renewable energy (self-consumption-type solar panels)
  • Maintain a set production system to increase production efficiency (use efficient energy)
  • Analysis and improvement from visualization of electricity usage
  • Continued improvements to energy loss (air leaks, etc.)
  • Initiatives for RE100
  • Support CDP
Main Activity Details and Initiative Aims
  • Reduce amount of CO2 emissions (electricity usage base)
    ⇒ Reduce by more than 20% compared with 2015

Management of Waste and Toxic Substances

Main Activity Details and Initiative Aims
  • Limitations to use of paper resources through paperless
  • Initiative to bring the use of toxic substances to zero
  • Recycle loss toothbrushes (PP handles)
  • Reduce anti-static bags used at manufacturing sites
Indicators (For 2030)
  • Use of paper resources ⇒ *Reduce by 20% compared with 2019
  • Amount of polyethylene industrial waste ⇒ Reduce by 90% from 2019
  • Recycle loss toothbrushes ⇒ Reduce by 10% from 2019
  • Abolish anti-static bags used at manufacturing sites
     ⇒ Reduce by 95% from 2022

Reduce Water Usage Throughout Life Cycle

Main Activity Details and Initiative Aims
  • Reduce use of water resources by utilizing water conservation valves
Indicators (For 2030)
  • Water usage ⇒ Reduce by 15% from 2015

Promote the Three Rs of Plastic Resources (Reduce, Reuse, and Recycle)

Main Activity Details and Initiative Aims
  • Pursue recycled plastic and biomass plastic (handles, bristles, and packaging materials)
Indicators (For 2030)
  • Always be in a state whereby proposals from customers can be handled
  • Development of renewable toothbrushes from our original brand
     ⇒ More than one item
S: Society Connection with employees
Basic policy: Perceive employees' mental and physical health, diversity, and abilities as an important management resource, and create a relationship where the company and employees can develop together and contribute in the long term
Contributing SDGs:
すべての人に健康と福祉を ジェンダー平等を実現しよう 働きがいも経済成長も 人や国の不平等をなくそう 平和と公正をすべての人に

Job Satisfaction, Diversity, and Development

Main Activity Details and Initiative Aims
  • Promote women's empowerment and diversity
  • Promote working style reforms
  • Employee awareness surveys (job satisfaction)
  • Enhance internal evaluation system
Indicators (For 2030)
  • Appoint women's management positions ⇒ More than one person
  • Appoint personnel regardless of nationality, gender, etc. ⇒ More than compared with 2015
  • Telework and remote operation system construction rate ⇒ Achieve 100%
  • Rate of employees who feel job satisfaction ⇒ More than 80%
  • Level of satisfaction with internal evaluation system ⇒ More than 80%

Mind and Body Health

Main Activity Details and Initiative Aims
  • Enhance care with periodic stress check examinations and cooperation with industrial physicians
Indicators (For 2030)
  • Number of patients with serious stress ⇒ Zero

Promote Work-life Balance

Main Activity Details and Initiative Aims
  • Continue with the Health Management Excellence Corporation certification
  • Initiatives to increase the rate of employees taking paid leave
  • Initiatives to reduce overtime
  • 100% return rate of employees taking childcare leave
Indicators (For 2030)
  • Rate of employees taking paid leave ⇒ 90%
  • Overtime ⇒ 10 hours of monthly overtime/average for all employees
  • Rate of employees taking childcare leave ⇒ 100%

Strengthen Health Management

Main Activity Details and Initiative Aims
  • Continue the 100% rate of health checkups
  • Routine dental checkup initiatives for all employees
Indicators (For 2030)
  • Rate of health checkups ⇒ 100%
  • Rate of employee dental checkups ⇒ More than 80%

Enhance Working Safety Management System

Main Activity Details and Initiative Aims
  • Strengthen operations through health and safety management
  • Strengthen management systems through construction of BCP and BCM
Indicators (For 2030)
  • Number of law violations related to serious occupational health ⇒ Zero
  • Number of serious accidents and disasters ⇒ Zero
S: Society Connection with customers
Basic Policy: Stand in the customer's position when it comes to product development, production, and quality control. Listen to customers and improve capabilities in order to meet their expectations and earn their trust
Contributing SDGs:
働きがいも経済成長も 産業と技術革新の基盤をつくろう つくる責任 つかう責任

Build Responsible Supply Chain Management

Main Activity Details and Initiative Aims
  • Strengthen purchases and product provision for "safety, security, and stability" through gathering information about standards, systems, and materials
  • Create unified opinions (independent standards, etc.) for security guarantees related to oral health utensils
    (Create standards as accompanying documents, not amendments to JIS standards)
Indicators (For 2030)
  • Omissions from Household Goods Quality Labeling Acts for toothbrushes ⇒ Zero
  • Omissions from JIS S3016-1995 (toothbrushes) ⇒ Zero
  • Create unified independent standards and their conservative rate for security guarantees related to oral health utensils
    ⇒ Achieve 100%

Strengthen Relationships with Customers (Cost and Delivery Time Aspects)

Main Activity Details and Initiative Aims
  • Promote IoT ⇒ Improve productivity through improved tools
  • Reduce costs and shorten delivery times with production reforms through DX
  • Production technology reforms through introduction of FA and robot systems
Indicators (For 2030)
  • Increase productivity at manufacturing sites through site improvements
    ⇒ Direct labor cost comparison rate: 10% down compared with 2019
  • Reduce processing times through management operation improvements
    ⇒ Added value amount per hour: 10% up compared with 2019

Quality Control

Main Activity Details and Initiative Aims
  • Strenghthen quality management system through ISO9001
  • Maintain remote observation and inspection environment (install remote support camera systems, etc.)
Indicators (For 2030)
  • Reduce rate of claims to production volume ⇒ One incident per 10 million toothbrushes, annually
  • Implement remote production observation and quality inspection ⇒ Achieve 100%
  • Reduce defect loss ⇒ Overall annual loss rate below 0.5%
S: Society Connection with society as a whole
Basic policy: Create ideas to solve social issues and provide to society as a whole
Contributing SDGs:

Utilize Products That Lead to Solving Social Issues (Raise funds)

Main Activity Details and Initiative Aims
  • Raise funds through issuance of private placement bonds to promote SDGs, support local medical services, and with local contribution donations
    (Utilize product collaboration with local financial institutions from the side of the company's desire to "want to donate to solving social issues")
Indicators (For 2030)
  • Raise funds through SDG related private placement bonds for a portion of annual funding requirements
     ⇒ Continue with one matter every term, annually

Increase Recognition of SDGs, a Goal the World Shares

Main Activity Details and Initiative Aims
  • Carry out various training questionnaires internally
Indicators (For 2030)
  • Increase employee recognition ⇒ More than 90%
G: Governance
Basic Policy: Realize our basic policy for management of maximizing company value and aim to improve prompt and precise disclosure of information and management transparency
Contributing SDGs:
ジェンダー平等を実現しよう 働きがいも経済成長も 人や国の不平等をなくそう 平和と公正をすべての人に

Further Improve Levels of Transparency

Main Activity Details and Initiative Aims
  • Improve discussions related to management plans, SDGs, ISO (risks), and CDP
  • Consider further improving disclosure of information
Indicators (For 2030)
  • Disclosure of information about management plans and internal initiatives ⇒ More than once per year

Risk Management

Main Activity Details and Initiative Aims
  • Continue to develop risk management
  • Strenghten security systems that secure prevention of information leaks
Indicators (For 2030)
  • Number of risk occurrences that deliver a serious impact to operations ⇒ Zero
  • Disclosure of information that addresses serious future risks ⇒ More than once per year


Main Activity Details and Initiative Aims
  • Maintain our compliance training system as a company
Indicators (For 2030)
  • Number of serious compliance violations ⇒ Zero

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